1. Channel Support
We provide scientific services for site selection and experience forecasting to support our franchisees. Our diverse opening support includes props, store decoration, return and exchange policies, and image upgrades. We encourage our franchisees to keep up with market trends, innovate their brand, and ultimately achieve mutual benefits and a win-win cooperation.
2. Brand Support
We have a strong planning team that implements timely and effective marketing activities to ensure the rapid success of our partner stores and enhance their operational performance. We work with renowned branding consultants, including companies like Yingyang Legend and APK Noah International, to refine and reshape our brand. Additionally, we have continued our successful partnership with celebrity Huang Xiaoming and collaborated with prominent media outlets like CCTV News Channel, Zhejiang TV's "China Dream Show," Hunan TV's "The Voice of China," and Dragon TV's "China Dream Voice" to regularly engage in brand promotion. We utilize both online and offline media channels to maximize our brand exposure.
3. Product Support
We organize two major product launches annually, inviting franchisees from across the country to attend, view samples, and place orders. We provide full PDA terminal support throughout the process. With an investment of 25 million yuan, we’ve introduced a high-end suit production line. Through our advanced information system, we deliver the latest product details (styles, fabrics, prices, SKU numbers, colors, sizes, stock dates, etc.) directly to our franchisees. We ensure timely product replenishment based on sales data, and our comprehensive return and exchange system guarantees efficient and accurate product exchanges across all regions.
4. Pricing Support
We have a strict and transparent pricing system to ensure the long-term success of our brand. Our national retail pricing is a rigid standard, and we adhere to a unified, transparent, and public pricing model to maintain the brand's value. This system ensures the protection of our partners' and customers' interests, regulates market order, and creates a harmonious and well-organized operating environment.
5. Training Support
We understand that human resources are the primary driving force for a company’s growth and competitive edge. We highly value the training of staff at every level. In partnership with the Zhongyan International Brand Management Consulting Agency, we offer marketing management training, brand strategy planning, and the implementation of advanced management models. We also set up a scientific training base to provide long-term, professional, and systematic training for new franchisees, store managers, and sales staff. This ensures a constant flow of talent for our partner stores.
6. Information Support
We actively promote the full implementation of the clothing ERP system and enhance "Double P" (VIP and ERP) operations. Our ERP platform and distribution system allow for real-time monitoring and effective tracking of the entire sales chain. We have invested over 10 million yuan in an information management project, and our ERP system has achieved 80% implementation from the headquarters to the retail end. This system enables timely adjustments and follow-ups for franchisees, provides decision-making support for profitability, and offers market insights for product development. It greatly improves the scientific management and responsiveness of brand retail and product data.